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Aditi

Will become a inspir... • 1m

How Behavioral Nudges Influence Big Business Decisions” Behavioral nudging involves subtly guiding people’s decisions without restricting their choices. In business, it’s used to influence customer and employee behavior through design, defaults, and framing. For example, making a “subscribe” box pre-checked nudges users to opt in. Presenting healthier food at eye level in cafeterias boosts better choices. E-commerce platforms use nudges like “People who bought this also bought…” or highlight default “best value” plans. Even small tweaks—like changing button colors or phrasing (“Yes, I want to save money!”)—can drive higher engagement. Nudging respects freedom while steering behavior, making it a smart, ethical tool in business strategy.

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