Back

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers

Beyond Medicine: How Behavioral Science will Reshape Healthcare 1️⃣ Behavior Drives Outcomes Lifestyle diseases like diabetes are rooted in habits. Even the best treatments fail if patients don’t follow through. Behavioral science bridges this gap.

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1NBYAJH73uNPPy5YEBYv8yigkfY3Z_xtB/view?usp=drivesdk 🔥 Invisible Influence 🔥 🚀 20 Lessons 👉 ✨ Jonah Berger ✨ 1. Social Influence

“Follow the Crowd: How Social Proof Builds Business Trust and Sales” Social proof is the psychological phenomenon where people copy the actions of others, assuming those actions reflect correct behavior. In business, it’s used to build trust and inf

Feature Friday: What Drives Your Business Strategy? As entrepreneurs, we're constantly navigating complex decisions and trade-offs. But what if you had a single metric that guided all your strategic choices? Cast your vote: A) Customer Acquisition

Brands aren’t just selling gifts—they’re selling emotions, urgency, & identity Here’s how great campaigns are created Personalisation Psychology Make customers feel special with AI-driven suggestions, “Pick Your Mood” shopping, & dynamic content

Do you know, We often follow the majority in our thoughts and actions, a behavior known as "social conformity." This happens because we don't want to feel left out or judged. But going along with the crowd isn't always the right choice. Groupthink ca

The products you purchase today are often not the result of conscious decision-making but rather the outcome of subliminal marketing. Through repeated exposure to certain brands and products, the media subtly infiltrates your subconscious,shaping y

Here are 3 books on sales that most people have never heard of. These 3 books will teach you how to go deep in the mind of your customers and sell anything to anyone using phycology and human behavior. 1 - The H Factor Of Personality - There are 6