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Only Buziness

Everything about Mar...ย โ€ขย 6m

โ€œSame Facts, New Feeling: How the Framing Effect Shapes Customer and Audience Behaviorโ€ The Framing Effect is the idea that the way information is presentedโ€”rather than the facts themselvesโ€”can dramatically influence decisions. In business and media, this shapes perception and behavior. For instance, a news headline saying โ€œ95% survival rateโ€ feels more reassuring than โ€œ5% death rate,โ€ even though both are the same. Marketers use this by framing offers positively: โ€œSave โ‚น200โ€ sounds better than โ€œDonโ€™t pay โ‚น200.โ€ Product labels saying โ€œ90% fat-freeโ€ sell more than โ€œ10% fat.โ€ The message stays the sameโ€”but the frame controls the reaction. Smart businesses and media use framing to guide emotions, choices, and trust. From Only Buziness

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