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Only Buziness

Business enthusiasti... • 6d

“Same Facts, New Feeling: How the Framing Effect Shapes Customer and Audience Behavior” The Framing Effect is the idea that the way information is presented—rather than the facts themselves—can dramatically influence decisions. In business and media, this shapes perception and behavior. For instance, a news headline saying “95% survival rate” feels more reassuring than “5% death rate,” even though both are the same. Marketers use this by framing offers positively: “Save ₹200” sounds better than “Don’t pay ₹200.” Product labels saying “90% fat-free” sell more than “10% fat.” The message stays the same—but the frame controls the reaction. Smart businesses and media use framing to guide emotions, choices, and trust. From Only Buziness

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