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Only Buziness

Business enthusiasti... • 21d

“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion drives the most engagement—fear, joy, curiosity, or urgency. For example, “Don’t miss out on this opportunity” (fear of loss) vs. “Imagine unlocking your full potential” (hope). The product stays the same, but the framing changes how the brain reacts. Emotional framing works because people make decisions emotionally first, then justify logically. Testing different emotional angles helps brands find what triggers the strongest response—and loyalty. From Only Buziness

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