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The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

"Branding isn't just about what you sell but about what you stand for" - Tata Salt It shows that even in a commodity market, emotional connections can drive loyalty. Share your views down below 👇

“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:

Well this might never become profitable but may emerge as a good project to spread happiness. So i years back i was thinking of developing an Santa Claus App! This will offer below services 1) Parents can register theri kids and kids choices and

Is it possible to build a B2B marketing brand that sells sustainable daily use products with their clients' branding on their products and the extra cost of using 'no plastic' products plus profit margins are recovered from the money you're gonna cha

Reconnecting with a friend who has returned to town after living elsewhere can be a complex situation, especially if there's a hesitancy to communicate due to past issues or discomfort. It involves navigating feelings of uncertainty and possibly unre

do you agree? When someone shares their feelings with you, don’t rush to fix things or judge them. Instead, reflect their emotions back to them. For instance, if someone says, "I’m so stressed," respond with, "It sounds like you’ve got a lot going on

Strengthening Emotional Connection To keep a friendship strong, focus on creating emotional depth. Share your own vulnerabilities and life experiences; this fosters intimacy and encourages your friend to open up as well. Show empathy by validating t

💡 LG Electronics’ Advertising Strategy in India: A Masterclass LG Electronics has mastered the art of branding in India through innovation, localization, and emotional storytelling. Here’s how: 1️⃣ Localization LG tailors campaigns to regional lan