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Only Buziness

Business enthusiasti... • 23d

“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. From “Open Happiness” to holiday ads with Santa, the brand taps into universal feelings. People don’t choose Coke just for taste—they connect it with joyful moments. Similarly, Nike fuels emotional branding by championing courage, grit, and ambition with “Just Do It.” The shoes are secondary—the emotion is the product. By evoking feelings rather than listing features, brands become personal, memorable, and trusted. That’s the magic of emotional branding—it bonds, not just sells. From Only Buziness

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