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Only Buziness

Business enthusiasti... • 2d

“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think: • “Tired of feeling behind?” • “Worried about your family’s safety?” • “Feel stuck with your goals?” These emotion-first statements trigger attention fast. Once hooked, the brain opens to your message. Then, support it with logic—features, pricing, benefits. To apply this: • Lead with empathy, not explanation • Mirror the user’s internal struggle • Use emotion to earn permission to sell Start with the heart. The mind follows. From Only Buziness

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