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Aditi

Will become a inspir... • 5m

“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates joy, excitement, trust, or urgency—emotions that consumers mirror. Advertisements with smiling faces, uplifting music, or heartwarming stories spark similar feelings in viewers, influencing how they perceive the brand. In customer service, a cheerful tone from a representative can uplift a customer’s mood. Social media thrives on this too—viral content spreads quickly when it triggers shared emotion. When brands make people feel good, that emotion becomes associated with the product, driving loyalty and sales.

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