Will become a inspir... • 2m
“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates joy, excitement, trust, or urgency—emotions that consumers mirror. Advertisements with smiling faces, uplifting music, or heartwarming stories spark similar feelings in viewers, influencing how they perceive the brand. In customer service, a cheerful tone from a representative can uplift a customer’s mood. Social media thrives on this too—viral content spreads quickly when it triggers shared emotion. When brands make people feel good, that emotion becomes associated with the product, driving loyalty and sales.
Founder of Friday AI • 1m
We’ve Developed Groundbreaking Algorithms for Emotional Intelligence & Intent Understanding At Friday AI, we’re pushing the boundaries of emotional intelligence in AI systems with algorithms that are designed to understand emotions, improve efficien
See MoreBusiness enthusiasti... • 1m
“Emotion Analytics in Marketing: How AI Decodes Customer Feelings for Smarter Campaigns” Emotion Analytics is the use of AI and data tools to track, interpret, and respond to human emotions in real time. Through facial recognition, voice tone analys
See MoreI'm a Student who is... • 1y
This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i
See More"Just figuring out w... • 1m
The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card
See MoreBusiness enthusiasti... • 2m
“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
See MoreLearning to unlearn. • 8d
“Colgate spent crores on Vedshakti… and still lost to Patanjali. Why? Because emotions beat science every single time.” 🧠 People buy with emotion first, justify with logic later. But most Ayurveda brands flip it — shouting ingredients & lab tests,
See MoreBusiness enthusiasti... • 2m
“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. Fro
See MoreWill become a inspir... • 3m
“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performan
See MoreDownload the medial app to read full posts, comements and news.