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AMUL’s Exceptional Marketing Strategy: AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi

“Oreo’s Dunk In the Dark ” WEIRD Marketing Strategy #12 On February 3, 2013 during Super Bowl XLVII a power outage occurred in the Mercedes-Benz Superdome in New Orleans.The power outage lasted for 45 minutes and when it was restored people turned

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear

These billboards by Claude don't really do a great job at telling what the product is about plus there's no emotional appeal to it. With ChatGPT's search volume almost 20x higher, Claude needs to work well on their brand awareness. Many people actu

How to Use Experiential Marketing to Sell Luxury Jewelry In the competitive luxury jewelry market, standing out requires more than traditional advertising. Experiential marketing creates meaningful, memorable experiences that foster deeper connectio

Tip for D2C Brand !! Someone said: "Logo ke Dil ka Rasta unke Peat(stomach) se hoke jata Hai " I heard "Logo ke jaeb(pocket) ka Rasta unke Dil se ho kar jata Hai " 🤭 For D2C Brand understanding your customers emotion is critical. One can influenc

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Why Branding is Crucial for Every Business Branding goes beyond logos and taglines—it’s the identity and soul of your business. A strong brand: 1. Makes a Strong First Impression – Stands out and conveys professionalism. 2. Builds Trust – Establis

5 Reasons Why Building a Personal Brand is Crucial for Business Success 🚀 1. Builds Trust 🤝 A well-established personal brand helps build credibility.People are more likely 2 do business with someone they trust & recognize. 2. Attracts Opportu