🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

“Oreo’s Dunk In the Dark ” WEIRD Marketing Strategy #12 On February 3, 2013 during Super Bowl XLVII a power outage occurred in the Mercedes-Benz Superdome in New Orleans.The power outage lasted for 45 minutes and when it was restored people turned the TV on, only to find out that the game between their favorite team and its opponent had already ended. While a lot of football teams, fans, and viewers were left in the dark, no other brand pulled off a “more fancy footwork” than oreo.Oreo posted a simple tweet on its Twitter account. The post showed a dimly-lit Oreo cookie with the words, “You can still dunk in the dark.” Within the first few hours after it was posted during the Super Bowl blackout. It quickly gained traction on social media platforms and garnered significant attention. Just a day after it was posted on Twitter,it went viral.This campaign was stated as one of the most buzz-worthy ads of the [2013] Super Bowl.

8 replies11 likes
Replies (8)

More like this

Recommendations from Medial

Havish Gupta

Figuring Out • 2m

This was the ad OpenAI spent $14 million on to air during the Super Bowl

0 replies3 likes
Image Description
Image Description

Havish Gupta

Figuring Out • 3m

OpenAI has booked a 30 second ad at the Super Bowl for $8 million (Forbes). While that may sound massive, considering the 200 million Super Bowl viewers, the cost per person comes down to just $0.04. Your thoughts?

7 replies32 likes
4

Havish Gupta

Figuring Out • 3m

Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this g

See More
0 replies16 likes
4

Three Commas Gang

Building Bharat • 6m

"Buying Twitter for $44B was crazy and overpriced," says Elon Musk on Joe Rogan's podcast. Musk, who rebranded Twitter to "X" in 2023, shared that he felt the acquisition was necessary to avoid major setbacks in social media. #ElonMusk #Twitter #JoeR

See More
0 replies3 likes

Comet

#freelancer • 2m

Taylor Swift loses over 144K Instagram followers after Super Bowl booing controversy Taylor Swift lost over 144,200 Instagram followers following her appearance at Super Bowl LIX, where she was booed by parts of the crowd. The backlash, particularl

See More
0 replies2 likes

Akash Jain

Real Estate Solopren... • 4m

I have a bot which will scarp youtube for latest news and create a post on twitter automatically with the video and text as well. It works really well, when I was testing it I got a lot of engagement on twitter. You just run it once. Anyone want it?

0 replies3 likes
Image Description
Image Description

Niket Raj Dwivedi

 • 

Medial • 2m

10 replies51 likes
12
Image Description
Image Description

Havish Gupta

Figuring Out • 1m

From Odeo to X— The Wild Journey of Twitter! In 2005, podcasting was booming. A startup called Odeo, co-founded by Evan Williams, was betting big on it. But then Apple announced podcasts on iTunes. Game over. The Odeo team needed a pivot. Jack Dors

See More
6 replies20 likes
Image Description
Image Description

Ananya Agarwal

Learning • 1y

According to you, which company had the best marketing idea?? What was it which made them super hit.

12 replies6 likes
1

Adnan Sheikh

Founder, Designer & ... • 10m

Startup Fact: Did you know that the term 'unicorn' in the startup world was coined just a decade ago? Aileen Lee first used it in 2013 to describe private companies valued at over $1 billion. In 2013, there were only 39 unicorns. Today, there are ove

See More
0 replies6 likes

Download the medial app to read full posts, comements and news.