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Jaswanth Jegan

Stealth • 9m

“Oreo’s Dunk In the Dark ” WEIRD Marketing Strategy #12 On February 3, 2013 during Super Bowl XLVII a power outage occurred in the Mercedes-Benz Superdome in New Orleans.The power outage lasted for 45 minutes and when it was restored people turned the TV on, only to find out that the game between their favorite team and its opponent had already ended. While a lot of football teams, fans, and viewers were left in the dark, no other brand pulled off a “more fancy footwork” than oreo.Oreo posted a simple tweet on its Twitter account. The post showed a dimly-lit Oreo cookie with the words, “You can still dunk in the dark.” Within the first few hours after it was posted during the Super Bowl blackout. It quickly gained traction on social media platforms and garnered significant attention. Just a day after it was posted on Twitter,it went viral.This campaign was stated as one of the most buzz-worthy ads of the [2013] Super Bowl.

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Havish Gupta

Stealth • 13d

OpenAI has booked a 30 second ad at the Super Bowl for $8 million (Forbes). While that may sound massive, considering the 200 million Super Bowl viewers, the cost per person comes down to just $0.04. Your thoughts?

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Havish Gupta

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Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this g

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gray man

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OpenAI has reportedly secured a Super Bowl ad (around $8M for 30s) - what do you expect? Maybe a ChatGPT promo code?

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Adnan Sheikh

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Arcane

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(Achieving PMF + Scaling the business) >> Monetization This was a super interesting read. What's your viewpoint?

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Ananya Agarwal

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According to you, which company had the best marketing idea?? What was it which made them super hit.

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Keval Padalia

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Kushal reddy

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[This post has been deleted by the creator]

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Mrigendra

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