🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉
Login

Back to feeds

Jaswanth Jegan

Stealth • 7m

“Oreo’s Dunk In the Dark ” WEIRD Marketing Strategy #12 On February 3, 2013 during Super Bowl XLVII a power outage occurred in the Mercedes-Benz Superdome in New Orleans.The power outage lasted for 45 minutes and when it was restored people turned the TV on, only to find out that the game between their favorite team and its opponent had already ended. While a lot of football teams, fans, and viewers were left in the dark, no other brand pulled off a “more fancy footwork” than oreo.Oreo posted a simple tweet on its Twitter account. The post showed a dimly-lit Oreo cookie with the words, “You can still dunk in the dark.” Within the first few hours after it was posted during the Super Bowl blackout. It quickly gained traction on social media platforms and garnered significant attention. Just a day after it was posted on Twitter,it went viral.This campaign was stated as one of the most buzz-worthy ads of the [2013] Super Bowl.

8 replies10 likes
Replies (8)

More like this

Recommendations from Medial

Adnan Sheikh

Stealth • 5m

Startup Fact: Did you know that the term 'unicorn' in the startup world was coined just a decade ago? Aileen Lee first used it in 2013 to describe private companies valued at over $1 billion. In 2013, there were only 39 unicorns. Today, there are ove

See More
0 replies5 likes

Arcane

Stealth • 5m

(Achieving PMF + Scaling the business) >> Monetization This was a super interesting read. What's your viewpoint?

0 replies3 likes
1
Image Description
Image Description

Ananya Agarwal

Stealth • 9m

According to you, which company had the best marketing idea?? What was it which made them super hit.

12 replies6 likes
Anonymous
Image Description

Anonymous

Stealth • 6m

Why is eating healthy so costly? Just ordered a bowl of salad for breakfast and it was costing me 340 in swiggy (i have swiggy one) and 310 in zomato (i have zomato gold as well) and i spent ₹19 extra for as a subscription to that restaurant so that

See More
1 replies5 likes
Image Description
Image Description

Medhya Sinha

Stealth • 9d

can anyone give insight on how the dark store works?

6 replies1 like

Mrigendra

Stealth • 8d

A while ago, I posted an article on our 𝗜𝗻𝗸𝗪𝗵𝗶𝗿𝗹 𝗕𝗘𝗧𝗔 platform, and I made a mistake—but that’s a different story, it was actually a mistake I did on purpose 😂😂, I had written a title, but instead of the article, I ended up roasting gir

See More
0 replies2 likes
Image Description
Image Description

Vipul Soman

Stealth • 15d

To the Medial team, For a post posted 5 mins back, its 5m For a post posted 5 months back, its 5m Seriously?? or am I getting it wrong

10 replies2 likes
Image Description
Image Description

Hiral Jain

Stealth • 7m

Hey guys, listen up! I've got an awesome story to share! Have you ever come across the "Clear Craze"? I'm talking about the marketing trend that took the US by storm And the best part? Every brand wanted to be part of this from beer to Nintendo to Ap

See More
12 replies15 likes
4
Image Description
Image Description

Armaan Nath

Stealth • 2m

KFC should work on their policies! Recently, I visited KFC and ordered 4 chicken briyani bowls after ordering they gave me 3 bowls and told me that 1 bowl would take around 45mins to cook. I was like what? why? They told me that they ran out of briy

See More
11 replies11 likes
Anonymous
Image Description
Image Description

Anonymous

Stealth • 5m

The culprit behind the massive Windows outage around the world has been found. It turned out to be a man who just got a job at Crowdstrike and changed one line of code 😨 “-First day on the job at Crowdstrike. Threw in a small update, now you can re

See More
4 replies13 likes

Download the medial app to read full posts, comements and news.