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Havish Gupta

Stealth • 11h

Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this game differently! They ran a campaign every year where they let anyone create their own Doritos commercials. And The most upvoted entry aires during the Super Bowl, and the winning ad maker gets huge prize which was $1 million this time. This clever strategy not only saves Doritos millions in production costs but also generated massive word of mouth marketing — all for free.

0 replies8 likes

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Havish Gupta

Stealth • 1d

OpenAI has booked a 30 second ad at the Super Bowl for $8 million (Forbes). While that may sound massive, considering the 200 million Super Bowl viewers, the cost per person comes down to just $0.04. Your thoughts?

6 replies32 likes

gray man

Stealth • 2d

OpenAI has reportedly secured a Super Bowl ad (around $8M for 30s) - what do you expect? Maybe a ChatGPT promo code?

0 replies21 likes

Pranjal

Stealth • 1m

Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s ima

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Jaswanth Jegan

Stealth • 9m

“Oreo’s Dunk In the Dark ” WEIRD Marketing Strategy #12 On February 3, 2013 during Super Bowl XLVII a power outage occurred in the Mercedes-Benz Superdome in New Orleans.The power outage lasted for 45 minutes and when it was restored people turned

8 replies11 likes

Abhishek Mahto

Stealth • 9m

To shortlist bunch of ideas.. --! Fack Business Before The Real Business Strategy. Step 1) Name the idea Step 2) One line description & problem-statement. Step 3) Create a logo Step 4) Book a domain name Step 5) Create a landing page Step 6)

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SamCtrlPlusAltMan
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OpenAI • 8m

In the early 1980s, Steve Jobs became OBSESSED in Apple's secret "Lisa" project, which aimed to create a personal computer with a graphical user interface (GUI) and a mouse. EVEN named his daughter Lisa. But, the Lisa's delays and high costs (Not th

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Rajan Paswan

Stealth • 8m

$55k Domain Purchase for SEO!! Before founding Chess(dot)com, Erik Allebest created two chess ventures: a teaching service and Wholesale Chess, an equipment supplier. At first, he relied on SEO and paid searches to attract customers to Wholesale Ch

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Shiv Bharankar
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Medial • 14d

Blue Ocean Strategy🌊 Most businesses compete in a red ocean crowded markets where everyone is fighting for the same customers. But what if you didn’t have to compete? What if you could create your own market where there’s no competition? That’s th

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Surya

Stealth • 3m

Transforming Digital Banking: Unlocking Customer Engagement! In today's fast-paced financial landscape, digital transformation is essential for banks to thrive. This article dives deep into the pressing challenges FIs face, from stagnant customer e

0 replies1 like

SHIV DIXIT

Stealth • 8m

STRATEGY FOR STARTUP GROWTH — ( 6 ) EXPLANTION OF BUZZ STRATEGY POINTS ★ FUNNY BUZZ STRATEGY — A humorous buzz is created when marketers include something funny in their marketing campaigns. Most people simply love sharing funny content like