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Havish Gupta

Figuring Out • 4m

Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this game differently! They ran a campaign every year where they let anyone create their own Doritos commercials. And The most upvoted entry aires during the Super Bowl, and the winning ad maker gets huge prize which was $1 million this time. This clever strategy not only saves Doritos millions in production costs but also generated massive word of mouth marketing — all for free.

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