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Chirag

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&OTHERSย โ€ขย 5m

Who says you need millions in ad budgets to go global? In a recent episode of the Prime Venture Partners Podcast, Raffic Aslam, ex-Creative Director at Zoho, shared how they scaled globallyโ€”through authenticity, not ad spend. The logo? Born from a casual chat. Middle East entry? Built a relatable character named โ€œKuttyโ€ for Indian expat accountants in Dubai. Super Bowl moment? Not a โ‚นcrore ad, but a smart OTT placement. Campaigns like โ€œMade in India, Made for the Worldโ€ featured real artisans. At global expos, their team wore black kurtasโ€”quietly owning their identity. And behind it all? Sridhar Vembu. Rooted in rural India. Scaling with soul. So hereโ€™s the question: Is Zoho the exceptionโ€”or the playbook for Indiaโ€™s next global brands? Letโ€™s debate. Drop your thoughts.

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Excellent Insights about Zoho! Also, what do you think about the point at 7:35 in the video? Will it work out well for Zoho?

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