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Chirag

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&OTHERS • 5d

Who says you need millions in ad budgets to go global? In a recent episode of the Prime Venture Partners Podcast, Raffic Aslam, ex-Creative Director at Zoho, shared how they scaled globally—through authenticity, not ad spend. The logo? Born from a casual chat. Middle East entry? Built a relatable character named “Kutty” for Indian expat accountants in Dubai. Super Bowl moment? Not a ₹crore ad, but a smart OTT placement. Campaigns like “Made in India, Made for the World” featured real artisans. At global expos, their team wore black kurtas—quietly owning their identity. And behind it all? Sridhar Vembu. Rooted in rural India. Scaling with soul. So here’s the question: Is Zoho the exception—or the playbook for India’s next global brands? Let’s debate. Drop your thoughts.

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Excellent Insights about Zoho! Also, what do you think about the point at 7:35 in the video? Will it work out well for Zoho?

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Anonymous
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Anonymous

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Great ad, but in a sense isnt it belittling the people who do this work?

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