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Who says you need millions in ad budgets to go global? In a recent episode of the Prime Venture Partners Podcast, Raffic Aslam, ex-Creative Director at Zoho, shared how they scaled globallyโthrough authenticity, not ad spend. The logo? Born from a casual chat. Middle East entry? Built a relatable character named โKuttyโ for Indian expat accountants in Dubai. Super Bowl moment? Not a โนcrore ad, but a smart OTT placement. Campaigns like โMade in India, Made for the Worldโ featured real artisans. At global expos, their team wore black kurtasโquietly owning their identity. And behind it all? Sridhar Vembu. Rooted in rural India. Scaling with soul. So hereโs the question: Is Zoho the exceptionโor the playbook for Indiaโs next global brands? Letโs debate. Drop your thoughts.
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Zoho vs Microsoft: Indiaโs Big Tech Showdown ๐ Indiaโs own Zoho just dropped the mic - 50+ apps matching Microsoft, all built in-house and with full Swadeshi power! With government backing and a bold vision for self-reliance, Zoho is rewriting the
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โMyntra Goes Global: Bringing Desi Swag to Singaporeโs Streets!โ Myntraโs stepping into Singapore? Now thatโs fashion going international with flair! Think of it as a stylish NRI finally going back to visit extended familyโarmed with lehengas, kurta
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Zoho Joins ONDC With Seller App Vikra, Launches Low-Code Platform Zoho IoT - Vikra is a seller app that facilitates the onboarding of businesses onto the ONDC, while Zoho IoT enables companies to build and deploy custom IoT solutions. - Vikra also
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Game Changing Growths of India [ PART 2 ] Until 2011 - AdventNet, Inc provided network management software. Later in 2009, the company was renamed as "Zoho Corporation" and thus started a revolution which is still unknown by many Indians. Sridhar V
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From a Small Town to a Global Tech Giant! ๐ Sridhar Vembu, the visionary behind Zoho โ a company that took on giants like Microsoft & Salesforce without a single penny of external funding! ๐ก๐ฐ In 1996, he co-founded AdventNet, later rebranded a
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Zoho When Zoho (formerly AdventNet) was starting out in the 90s, the founders spent several months hand-writing code for their software products. With little funding, they took an unconventional route - they licensed their software to computer manuf
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I was happy not seeing any ads in YouTube Shorts content. And then this happened, a banner ad while watching Shorts. Although the ad fades away after a few seconds, it still feels uncomfortable. YouTube's pressure to buy Premium is surreal. A few g
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