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Pranjal

Helping brands scale... • 3m

Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s image from outdated to modern,which became resonating with younger audiences. Mustafa's personalized responses to fans and celebrities also went viral, making millions engaged. This digital-first strategy led to a 125% increase in body wash sales within six months and turned Old Spice into a cultural sensation. The campaign set new standards for creativity, digital marketing, and brand engagement.

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