Helping brands scale... • 6m
Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s image from outdated to modern,which became resonating with younger audiences. Mustafa's personalized responses to fans and celebrities also went viral, making millions engaged. This digital-first strategy led to a 125% increase in body wash sales within six months and turned Old Spice into a cultural sensation. The campaign set new standards for creativity, digital marketing, and brand engagement.
I help businesses to... • 3m
Behind every sales - #1 Old Spice "The Man Your Man Could Smell Like" Campaign Founded in 1937, Old Spice has been one of the iconic brands in the American grooming industry. It ruled the bathroom shelves for decades, but that didn’t last. In
See MoreTrivias Around start... • 10m
From Village Boy to Business Tycoon: The Rags-to-Riches Story of P.C. Mustafa, Founder of iD Fresh Food The Beginning Born in a remote village in Wayanad, Kerala, Mustafa's early life was marked by financial hardship. His father was a daily wage wo
See MoreHost Success Manager... • 5m
Hello everyone! I'm Chaitra here. I have a start up which is 2 years old. The name of the start up is Sugar & Spice Bakery Co. I bake home-made cupcakes, cookies and brownies. I am looking for an investor who is willing to invest in my start up. Do
See MoreBuilding WelBe| Entr... • 4m
The Man Who Sold Pixels – Alex Tew In 2005, a 21-year-old student, Alex Tew, wanted to pay for college but had no money. He launched The Million Dollar Homepage, selling ad space at $1 per pixel. The website became a sensation, and he sold all pixel
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