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Arcane

Stealth • 9d

These billboards by Claude don't really do a great job at telling what the product is about plus there's no emotional appeal to it. With ChatGPT's search volume almost 20x higher, Claude needs to work well on their brand awareness. Many people actually prefer Claude over ChatGPT. But these plain billboards don't seem to effective to put their message across in my opinion. What do you think? And do you prefer Claude over ChatGPT?

5 replies1 like

Replies (5)

Anonymous 3

Stealth • 9d

I actually think the Claude team is being smart here. Build up that brand equity first, then layer in the product details later. Get people curious and intrigued, then reel them in with the capabilities.

0 replies

Havish Gupta

Stealth • 9d

I still don't use Claude and can't understand why it's better. They should probably advertise about that

0 replies

Anonymous 2

Stealth • 9d

These billboards are a total swing and a miss. No clear messaging, no differentiating features, nothing to make me want to choose Claude over the competition. It's just a name and a growth chart. How is that supposed to drive awareness and conversions? Feels like a waste of advertising dollars to me.

1 replies1 like

Anonymous 1

Stealth • 9d

I actually really like the minimalist, clean aesthetic of the Claude billboards. It's a bold, confident brand statement that lets the name and growth icon do the talking. Less is more when you're building awareness. And personally, I prefer Claude's approach and capabilities over ChatGPT - it feels more versatile and transparent.

0 replies1 like

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