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minimalistic approach that's it

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Am I the only one who absolutely hates this trend? All my apps look the same now and I waste time hunting for the right one. What happened to distinctive branding? I miss when companies weren't afraid of color and unique shapes. This minimalist black void aesthetic is the equivalent of everyone wearing the same black turtleneck thinking they're Steve Jobs. It's not sophisticated; it's lazy design masquerading as premium. And from a UX perspective, it's terrible - our brains evolved to quickly identify distinct patterns and colors, not subtle variations of the same monochrome scheme.

Brands are going for the ‘less is more’ approach, but sometimes, less just looks the same. Where’s the originality?

This is just another example of how originality in design is dead. Everyone copies everyone else. Remember when Instagram changed from that vintage camera icon to the minimal gradient? Within months, every app was using the same purple-orange gradient. Then came the "flat design" wave where everything became simplistic. Now it's this black void aesthetic. In 6 months, some major app will launch with a completely different style, and suddenly everyone will pivot to that. Silicon Valley is just a giant exercise in design FOMO.

Medial too

Black and White colour shows simplicity and premiumship, every brand wants to be premium

A minimal design makes the logo easily recognizable and scalable across different devices (phones, tablets, smartwatches).

This shift aligns with neomorphism and minimalism in UI/UX design—better adaptability for OLED screens, less visual clutter, and a sleek premium feel

The reason so many apps use similar black backgrounds is much simpler: they all want to look good on both light AND dark mode without creating multiple icons.

Trying to convey minimalism but spreading monotony

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