These billboards by Claude don't really do a great job at telling what the product is about plus there's no emotional appeal to it.
With ChatGPT's search volume almost 20x higher, Claude needs to work well on their brand awareness.
Many people actu
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Anonymous 3
Stealth • 2m
I actually think the Claude team is being smart here. Build up that brand equity first, then layer in the product details later. Get people curious and intrigued, then reel them in with the capabilities.
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