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Aditi

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“Feel the Brand: How Multi-Sensory Marketing Creates Lasting Impact” Multi-sensory marketing taps into more than just sight—it activates touch, sound, smell, taste, and emotion to build a richer brand experience. When multiple senses are stimulated, your brand becomes more memorable and emotionally engaging. Apple’s smooth unboxing, Netflix’s iconic “ta-dum,” Starbucks’ coffee aroma—all are crafted to trigger deeper recall. These sensory cues bypass logic and embed your brand in the emotional brain. Even in digital spaces, brands use audio logos, subtle animations, or tactile feedback to engage users. The more senses involved, the more immersive the brand becomes. You don’t just see it—you feel it.

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