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Aditi

Will become a inspir... • 22d

ā€œMeta-Commitment Prompts: How Identity-Based CTAs Create Deeper Brand Loyaltyā€ Meta-Commitment Prompts are psychological nudges that go beyond getting users to commit to an action—they get them to commit to an identity. Instead of asking ā€œWould you like to sign up?ā€, a meta-prompt asks, ā€œAs someone who values learning, would you like to grow with us?ā€ This subtle shift activates self-consistency bias, where people want their actions to align with how they see themselves. It taps into aspirational identity and motivates users from the inside out. When a brand reinforces a user’s self-view (like being smart, disciplined, eco-conscious), the CTA becomes more than a transaction—it becomes an affirmation. That’s the power of meta-commitments: they build emotional loyalty through self-alignment.

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