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Only Buziness

Business enthusiasti... • 1m

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. Once someone makes a small commitment—like signing up, buying once, or writing a positive review—they’re more likely to stay consistent with that behavior. Brands use this through loyalty programs, personalized messaging (“Welcome back, loyal customer!”), and milestone rewards. Subscription services also benefit—customers who identify as “members” feel committed. When businesses help customers see themselves as smart, loyal, or trend-setting buyers, they encourage repeat behavior that reinforces both identity and sales.

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Only Buziness

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“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

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“Meta-Commitment Prompts: How Identity-Based CTAs Create Deeper Brand Loyalty” Meta-Commitment Prompts are psychological nudges that go beyond getting users to commit to an action—they get them to commit to an identity. Instead of asking “Would yo

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Thakur Ambuj Singh

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Customer Service Moat: Exceptional support that builds loyalty. Companies like Zappos, Amazon and Apple retain customers by providing outstanding service experiences

LesGo

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Are you tired of complicated loyalty programs? That’s why we created LesGo - an app that makes customer loyalty easy for businesses and customers alike! Why LesGo: Small businesses shouldn’t miss out on loyalty tech, and customers shouldn’t juggle

Sandeep Kiran

Founder of "Ace and ... • 3m

How about offering cashback coupons when customers return paper bags for reuse? Great way to reduce waste and build customer loyalty. Apps like zepto, Swiggy Instamart, blinkit

1 Reply

Bhushan Pungliya
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Varlyq Technologies • 8m

Unlocking Brand Growth: Practical Steps for Making Your Brand Unforgettable Building a brand that people remember doesn’t happen by accident. While we often talk about the power of customer loyalty, true brand growth comes from expanding reach, acce

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Only Buziness

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“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

Jewelpik App

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#freelancer • 1m

🏪 Opening coffee shop Business idea tips ; ⚒ Find a unique angle: Consider offering a specialty coffee blend, unique drink options, or a focus on locally sourced ingredients to set your coffee shop apart from the competition. ⚒ Location is key: a

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AprameyaAI • 9m

How to Create a Customer Loyalty Program That Actually Works Everyone wants loyal customers (just like gf), but most loyalty programs fail because they focus on discounts rather than value. Here’s how to build a program that keeps them coming back