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“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

Customer Service Moat: Exceptional support that builds loyalty. Companies like Zappos, Amazon and Apple retain customers by providing outstanding service experiences

Are you tired of complicated loyalty programs? That’s why we created LesGo - an app that makes customer loyalty easy for businesses and customers alike! Why LesGo: Small businesses shouldn’t miss out on loyalty tech, and customers shouldn’t juggle

How about offering cashback coupons when customers return paper bags for reuse? Great way to reduce waste and build customer loyalty. Apps like zepto, Swiggy Instamart, blinkit

Unlocking Brand Growth: Practical Steps for Making Your Brand Unforgettable Building a brand that people remember doesn’t happen by accident. While we often talk about the power of customer loyalty, true brand growth comes from expanding reach, acce

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

The Power of WhatsApp Marketing for Jewelry Sales? In the digital era, WhatsApp marketing has become a powerful tool for jewelry businesses, allowing them to connect directly with customers in a personalized manner. Here’s how it can elevate your je

🏪 Opening coffee shop Business idea tips ; ⚒ Find a unique angle: Consider offering a specialty coffee blend, unique drink options, or a focus on locally sourced ingredients to set your coffee shop apart from the competition. ⚒ Location is key: a

How to Create a Customer Loyalty Program That Actually Works Everyone wants loyal customers (just like gf), but most loyalty programs fail because they focus on discounts rather than value. Here’s how to build a program that keeps them coming back

“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, sub