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“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

Cart abandoned? AI brings it back. E-commerce stores lose ~70% of sales to abandoned carts. Our AI SaaS Solutions + Automation with AI can: 🛒 Send personalized cart recovery messages 🛒 Recommend relevant products in real-time 🛒 Handle customer qu

“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, sub

“Believe What You Want: How Confirmation Bias Drives Clicks, Loyalty, and Sales” Confirmation bias is the tendency to seek, interpret, and remember information that supports what we already believe—while ignoring opposing views. News outlets often t

Customer Service Moat: Exceptional support that builds loyalty. Companies like Zappos, Amazon and Apple retain customers by providing outstanding service experiences

Are you tired of complicated loyalty programs? That’s why we created LesGo - an app that makes customer loyalty easy for businesses and customers alike! Why LesGo: Small businesses shouldn’t miss out on loyalty tech, and customers shouldn’t juggle

“Set It and Profit: How Default Bias Keeps Customers on Your Terms” Default Bias is our tendency to stick with pre-set options, even when better ones exist—because changing requires effort or thought. Businesses use this to increase conversions and

“Now Beats Later: How Temporal Discounting Drives Instant Customer Decisions” Temporal Discounting is the tendency to prefer immediate rewards over larger, delayed ones. In business, this shapes how offers are presented. Consumers often choose a sma

How about offering cashback coupons when customers return paper bags for reuse? Great way to reduce waste and build customer loyalty. Apps like zepto, Swiggy Instamart, blinkit

“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d