Business enthusiasti... • 1m
“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valuable—like a free trial, sample, helpful content, or personalized advice—customers feel a sense of obligation to reciprocate, often by making a purchase or staying loyal. For example, software firms offer freemium plans that build goodwill, eventually converting users into paying customers. Sales teams use small gifts or gestures to build rapport. Even in email marketing, sharing tips before a sales pitch builds trust. When businesses give first, customers often give back—willingly. Follow for more Onlybuziness
Will become a inspir... • 1m
“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.
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Marketing vs Sales: What is Marketing? Marketing attracts people to your product or service by creating awareness and trust. It focuses on a wide audience, uses ads and promotions, and aims for long-term brand growth. Example: Coca-Cola’s ads don’
See MoreI help businesses to... • 8m
Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let
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Looking for Freelancers who can be a Sales advisor to our customers explaining our portfolio to onboard the customers. DM if interested with good communication skills in Hindi, Telugu, Marathi, Tamil, Malyali, Kanada and all indian speaking languag
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Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated
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