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โGive to Get: How Reciprocity Turns Kind Gestures into Customer Loyaltyโ The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, itโs a subtle yet powerful tool. When a company gives something valuableโlike a free trial, sample, helpful content, or personalized adviceโcustomers feel a sense of obligation to reciprocate, often by making a purchase or staying loyal. For example, software firms offer freemium plans that build goodwill, eventually converting users into paying customers. Sales teams use small gifts or gestures to build rapport. Even in email marketing, sharing tips before a sales pitch builds trust. When businesses give first, customers often give backโwillingly. Follow for more Onlybuziness
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โGive First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerceโ The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, itโs a subtle but effective way to build goodwill and drive action.
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๐Networking is All About Giving, Not Taking (Part - 2) Creating Value: It's essential to create your own value. For instance, I provide unique insights and resources, which makes people want to stay connected with me. Your value could be your skil
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Marketing vs Sales: What is Marketing? Marketing attracts people to your product or service by creating awareness and trust. It focuses on a wide audience, uses ads and promotions, and aims for long-term brand growth. Example: Coca-Colaโs ads donโ
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Branding for Small Business Owners Many small business owners overlook branding, often assuming itโs only for big names like Nike or Puma. They may also think branding doesnโt significantly impact profits, but thatโs far from the truth. First, let
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Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effectโ The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated
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