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Only Buziness

Business enthusiasti...ย โ€ขย 3m

โ€œGive to Get: How Reciprocity Turns Kind Gestures into Customer Loyaltyโ€ The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, itโ€™s a subtle yet powerful tool. When a company gives something valuableโ€”like a free trial, sample, helpful content, or personalized adviceโ€”customers feel a sense of obligation to reciprocate, often by making a purchase or staying loyal. For example, software firms offer freemium plans that build goodwill, eventually converting users into paying customers. Sales teams use small gifts or gestures to build rapport. Even in email marketing, sharing tips before a sales pitch builds trust. When businesses give first, customers often give backโ€”willingly. Follow for more Onlybuziness

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