“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valuable—like a free trial, sample, helpful content, or personalized advice—customers feel a sense of obligation to reciprocate, often by making a purchase or staying loyal. For example, software firms offer freemium plans that build goodwill, eventually converting users into paying customers. Sales teams use small gifts or gestures to build rapport. Even in email marketing, sharing tips before a sales pitch builds trust. When businesses give first, customers often give back—willingly. Follow for more Onlybuziness
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