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Aditi
Will become a inspir... • 1m
“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action. When a brand gives something first—like a free sample, helpful content, or a surprise discount—customers often feel a subconscious urge to give back by making a purchase or sharing positive feedback. This is why “free trials,” “gift with purchase,” or “free resources” work so well. It builds trust and initiates a relationship. When customers feel they’ve been given value, they’re more likely to respond with loyalty or a sale.
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