🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Aditi

Will become a inspir... • 8m

“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action. When a brand gives something first—like a free sample, helpful content, or a surprise discount—customers often feel a subconscious urge to give back by making a purchase or sharing positive feedback. This is why “free trials,” “gift with purchase,” or “free resources” work so well. It builds trust and initiates a relationship. When customers feel they’ve been given value, they’re more likely to respond with loyalty or a sale.

2 Replies

Replies (2)

Greg

👤 • 8m

Giving first is nice, but people are smarter now lol, they know when it's just a trick to sell more. Free stuff doesn’t build trust if the product isn’t good. Real loyalty comes from solving problems, not clever tactics. Reciprocity only works when the value is genuine. If it feels like bait, people won’t bite.

1 Reply

Recommendations from Medial

Only Buziness

Everything about Mar... • 9m

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

Aditya Jain

I am a future entrep... • 11m

What if there is a app who can calculate a goodwill of an eterprise which will help people to make purchase and lend to someone like credit score of enterprise Don’t know if it is possible or not?😂

6 Replies

derek almeida

Founder ,Ceo , Entre... • 1y

Am working on a Saas product that allows in email purchase , It lets customers purchase products inside the email without leaving the mail or redirecting to the website

yes

Votes: 13

Yash Thale

A generalist aiming ... • 5m

Features Like these That Make Users Feel Obligated, They are the Worst First Impression Mistake one can make! And I'm Damn sure about this That Many people might have already left before even trying this platform due to this. Let's be honest, Noone

3 Replies

IT Intense

Web development • 1y

Any One Likes To Start Swiz Coin invest Or Protone business plz contact me.... By swiz coin you can purchase from Lulu, Statbucls, Noor, Carry four etc with special discount simply pay by swiz coin.... can use inteenationally... Can purchase flight t

Anonymous

.. • 1y

Building ecommerce platform that connects local vendors and customers with in a range and offers with in 24 hrs delivery. Feel free to connect if you are interested. It would be very helpful to us if any feedback or suggestions on the idea.

8 Replies

Aditi

Will become a inspir... • 9m

The Post-Purchase Puzzle: How Smart Brands Ease Buyer Doubts with Psychology” Cognitive dissonance is the discomfort people feel when their actions conflict with their beliefs or values. In business, it often occurs after a purchase—customers might