👤 • 4m
Giving first is nice, but people are smarter now lol, they know when it's just a trick to sell more. Free stuff doesn’t build trust if the product isn’t good. Real loyalty comes from solving problems, not clever tactics. Reciprocity only works when the value is genuine. If it feels like bait, people won’t bite.
Everything about Mar... • 5m
“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua
See MoreWill become a inspir... • 4m
“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.
See MoreEverything about Mar... • 5d
The Liking Principle in marketing is simple yet powerful — people prefer to say “yes” to those they like. Whether it’s a friendly tone, shared values, or attractive visuals, consumers are more likely to trust and buy from relatable brands. When marke
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