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“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.

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Greg

👤 • 4d

Giving first is nice, but people are smarter now lol, they know when it's just a trick to sell more. Free stuff doesn’t build trust if the product isn’t good. Real loyalty comes from solving problems, not clever tactics. Reciprocity only works when the value is genuine. If it feels like bait, people won’t bite.

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