“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce”
The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.
It has been used widely, In every category that is the reason it is not a very effective now but it still worth trying in a different manner rather than giving out free samples
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