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“Like Me, Buy Me: How the Liking Rule Sells Without Selling” The Liking Rule is simple: we’re more likely to say “yes” to people—and brands—we like. In marketing, this goes beyond charm. It’s about familiarity, relatability, and emotional connection

A great product doesn’t need marketing it turns users into marketers.

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

𝗞𝗮𝗱𝗵𝗮𝗶 𝗺𝗲 𝗺𝗮𝘁 𝗸𝗮𝗵𝗼… 𝘀𝗵𝗮𝗮𝗱𝗶 𝗺𝗲 𝗯𝗮𝗿𝗶𝘀𝗵 𝗵𝗼𝗴𝗶 !! Who would’ve thought a simple old saying could turn into a brilliant marketing idea? Shaadi.com did it — turning everyday kitchen humor into a viral campaign concept! It

Hey Digital Marketers! I've created a community where marketers can connect, discuss, and help each other grow. Whether you're into SEO, ads, content, or freelancing—this is a space to share knowledge and network with like-minded people. 👉 Note: T

Daksh Sikarwar is the Founder of Aflix Infotech, a digital marketing agency and institute focused on AI-first growth. His team builds content systems, SEO pillars, performance ads, and WhatsApp/CRM automations that save teams hours each week. Alongsi

Viral Marketing Strategy - 14 “ Ambush marketing strategy ” Example — let's suppose Brand Y is the main sponsor of the event, but brand X uses advertising tactics in the event, making it look like brand X is the main sponsor of the event by compe

📢 How Wakefit’s #Gaddagiri campaign cracked the code of cultural, fast, and funny content marketing. 🛏️ “Lafda tab hota, jab tum barabar nai sota.” Wakefit’s latest campaign isn’t just hilarious — it’s strategic. #Gaddagiri is a brilliant case stu

Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his

Hey 👋 — I'm launching a Marketing Community on WhatsApp. Why: In my short yet sweet experience in marketing, I kept hitting noisy groups and zero practical help - so I made a clean space for real human insights and expertise. For whom?: in-house