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Everything about Mar... • 21d

The Liking Principle in marketing is simple yet powerful — people prefer to say “yes” to those they like. Whether it’s a friendly tone, shared values, or attractive visuals, consumers are more likely to trust and buy from relatable brands. When marketers use storytelling, humor, or influencer partnerships, they tap into emotional similarity. This connection builds familiarity and comfort, turning audiences into loyal customers through genuine human resonance rather than hard-selling tactics. To Known in detail about "The Liking Principle in Marketing " check out this blog

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