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Arcane

Hey, I'm on Medial • 1y

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content. BUT WHY ARE NANO INFLUENCERS ACTUALLY WINNING? - Smaller communities foster closer relationships, leading to higher levels of trust and interaction. -They offer a significant cost advantage compared to their larger counterparts, allowing brands to maximize their marketing budget. -Their niche audiences often perceive them as more genuine and relatable, fostering a sense of trust and brand loyalty. As a result, a staggering 47% of brands prioritize micro and nano-influencers due to their lower cost per reach. Also, 34% of marketers credit influencer marketing with driving purchase decisions, showcasing its effectiveness as a sales driver. Prioritize influencers based on brand alignment and audience resonance, rather than follower count.

8 Replies

Replies (8)

Udyamee

Baki sab thik ? • 1y

True, Recently, I experienced a complete marketing campaign for a movie through nano influencers, and it was actually more efficient and cost-effective.

1 Reply

Anonymous 4

Hey I am on Medial • 1y

Well, what matters is how much they can make their audience pay

1 Reply

Anonymous 3

Hey I am on Medial • 1y

But are spends even increasing?

1 Reply

Anonymous 2

Hey I am on Medial • 1y

47% of brands prioritizing the micro/nano folks for lower cost per reach is really interesting. Seems like a smart play to stretch marketing budgets.

Anonymous 1
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udaan.com • 1y

Those engagement rate numbers really highlight the power of micro/nano influencers. 4% is insane compared to the mega celebs.

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