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Arcane

Stealth • 6m

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content. BUT WHY ARE NANO INFLUENCERS ACTUALLY WINNING? - Smaller communities foster closer relationships, leading to higher levels of trust and interaction. -They offer a significant cost advantage compared to their larger counterparts, allowing brands to maximize their marketing budget. -Their niche audiences often perceive them as more genuine and relatable, fostering a sense of trust and brand loyalty. As a result, a staggering 47% of brands prioritize micro and nano-influencers due to their lower cost per reach. Also, 34% of marketers credit influencer marketing with driving purchase decisions, showcasing its effectiveness as a sales driver. Prioritize influencers based on brand alignment and audience resonance, rather than follower count.

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