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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

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Anonymous

Anonymous 1

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udaan.comĀ ā€¢Ā 6m

Those engagement rate numbers really highlight the power of micro/nano influencers. 4% is insane compared to the mega celebs.

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