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Sairaj Kadam

Entrepreneur • 7m

Micro-Influencers: Your Startup’s Hidden Asset Micro-influencers have smaller but highly engaged audiences. Their followers trust them like friends, not celebrities. This results in more genuine interactions. Engagement rates with micro-influencers are higher than macro-influencers. Their recommendations are more likely to lead to action. People trust what they say and act on it. They are cost-effective compared to larger influencers. You can collaborate with several for the same price. This gives you access to multiple niche communities. Micro-influencers target specific, niche audiences. Their followers are already interested in what you offer. This makes your marketing more precise and effective. Their authenticity sets them apart. Recommendations from micro-influencers feel genuine. This builds trust and loyalty in your brand.

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