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Sairaj Kadam

Entrepreneur • 4m

Micro-Influencers: Your Startup’s Hidden Asset Micro-influencers have smaller but highly engaged audiences. Their followers trust them like friends, not celebrities. This results in more genuine interactions. Engagement rates with micro-influencers are higher than macro-influencers. Their recommendations are more likely to lead to action. People trust what they say and act on it. They are cost-effective compared to larger influencers. You can collaborate with several for the same price. This gives you access to multiple niche communities. Micro-influencers target specific, niche audiences. Their followers are already interested in what you offer. This makes your marketing more precise and effective. Their authenticity sets them apart. Recommendations from micro-influencers feel genuine. This builds trust and loyalty in your brand.

10 replies9 likes

Replies (10)

Anonymous 2

Hey I am on Medial • 4m

Perfect for niche communities, but for mass appeal, macro-influencers are still the way to go

1 replies

Anonymous 1

Hey I am on Medial • 4m

Cost-effective toh hain, lekin kabhi-kabhi reach itni limited hoti hai ki ROI justify karna mushkil ho jata hai

1 replies

Liam Fallon

Build in bharat, for... • 4m

The hard work is in curating a list of micro-influencers to work with

1 replies

Havish Gupta

Figuring Out • 4m

in terms of subs, i would say approaching to mid tier influencers would be better as i personally don't fully trust a channel with less subs (around 10-20k), so one with 50k+ would be great

1 replies

Anonymous 3

Hey I am on Medial • 4m

Micro-influencers ka engagement level zabardast hota hai, but managing multiple ones can be a hassle for startups

0 replies

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