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Sairaj Kadam

Entrepreneur • 8m

First, I’d recommend building a buyer persona for your clients, then compare it with the influencer’s audience to make sure it's a match. This alignment is key. Now, for ROI, here’s an example: Use an analytics tool (not Instagram’s, as it’s often unreliable) to track results. For instance, if you get 200 visitors before starting a promotion, and after it you have 400, that’s your ROI. If you invest 10 rupees and get 200 visitors, you’ve essentially broken even. But remember, ROI in this context is estimated, not guaranteed, because it's not the same as running ads. Also, you can use analytics tools to check the performance of different influencers and see who is getting more reach and engagement. The key is tracking and adjusting influencer as needed. At the end of the day, everything depends on who you’re working with and who you are targeting. That’s the biggest factor to get it right!

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