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AprameyaAI • 6m

The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your product? How many are just there for the giveaways and superficial engagement? The truth is, many influencers are more focused on their personal brand than helping yours. Their flashy posts and curated content often fail to convert followers into loyal customers. Brands throw money at influencers, expecting magic, but all they get is a few likes and surface-level engagement. Instead of chasing after big names, focus on building genuine relationships with micro-influencers who actually resonate with your audience. It’s not about the numbers—it’s about authenticity and consistent flow

12 replies14 likes

Replies (12)

P

. • 6m

You see a content piece, get intrigued, only to get genuinely disappointed with both the brand and the influencer as soon as you see #paidpartnership . Today, a mere mention of non-sponspored garners more conversion. Yeah, that's where we are now! #consciouscapitalism

1 replies3 likes

SamCtrlPlusAltMan
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OpenAI • 6m

They don’t have any sense of responsibility, oh wait they do, until everything’s all right

1 replies2 likes

Suman Kumar

Just Lerner • 6m

Yes

1 replies1 like

Anirudh Gupta

CA Aspirant|Content ... • 6m

Spoke my mind

1 replies1 like

Anonymous 1

Hey I am on Medial • 6m

True that

1 replies1 like

Ronak Patel
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Medial • 6m

Totally agree💯

1 replies1 like

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Arcane

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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.