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Stealth • 2m

The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your product? How many are just there for the giveaways and superficial engagement? The truth is, many influencers are more focused on their personal brand than helping yours. Their flashy posts and curated content often fail to convert followers into loyal customers. Brands throw money at influencers, expecting magic, but all they get is a few likes and surface-level engagement. Instead of chasing after big names, focus on building genuine relationships with micro-influencers who actually resonate with your audience. It’s not about the numbers—it’s about authenticity and consistent flow

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