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The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your

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Prachi Jain

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You see a content piece, get intrigued, only to get genuinely disappointed with both the brand and the influencer as soon as you see #paidpartnership . Today, a mere mention of non-sponspored garners more conversion. Yeah, that's where we are now! #consciouscapitalism

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