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Shruti

Student • 10m

🧪 A/B Testing: The Key to Data-Driven Growth Unlock your startup's potential with A/B testing. Here's why it's crucial and how to get started: 📊 Why A/B Testing Matters: Improves user experience based on real data Increases conversion rates and ROI Reduces risk in decision-making Fact: Companies using A/B testing see up to 30% higher conversion rates 🛠️ Essential A/B Testing Tools: 1. Google Optimize Free and integrates with Google Analytics Great for website and landing page tests 2. Optimizely Enterprise-level features Supports web, mobile, and full-stack testing 3. VWO (Visual Website Optimizer) User-friendly interface Includes heatmaps and session recordings 4. Unbounce Specializes in landing page testing No coding required 📝 Key Testing Methods: Split URL Testing: Compare two separate web pages Multivariate Testing: Test multiple variables simultaneously Multi-page Testing: Test changes across a user journey 💡 Pro Tip: Start small. Test one element at a time.

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The real MVP A landing page, a Stripe link, and someone willing to pay.

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