Director & CEO @ Exc...ย โขย 2m
6 nearly-free marketing tricks that fueled growth: Solve a Tiny Problem: Created a simple video solving a niche user issue. Shared in forums. Generated huge, qualified traffic by offering genuine help first. Neighbourly Love Local Collab: Partnered with local businesses for mutual customer discounts/exposure. Built trust via local recommendations. Teach to Reach Free Workshop: Hosted free online workshops sharing expertise. Positioned ourselves as helpful experts, leading to customer conversions & word-of-mouth. Champion the User Push: Amplified early users' unprompted social posts. Engaged deeply, celebrating them. Created authentic, free social proof. Give a Little, Get a Lot Targeted Freebie: Offered a premium freebie (template) for specific actions (newsletter signup). Attracted genuinely interested leads with high conversion rates. (10x higher conversion!) Ego is a Powerful Tool Public Recognition: Highlighted others' successes in industry (social shares, blog spotlights).
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๐คณ๐ปThe Untapped Potential of Social Sign-In: Why Aren't All Websites Adopting It?๐ Social sign-in isn't just a nice-to-have; it's a strategic advantage. By allowing users to log in using their existing social media accounts, businesses can simplif
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A social business model I created offers free coaching to economically weak students. The model's initial funding will come from investors, and then it will continue through donations and CSR funding. I am curious about the potential of a social busi
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Day 49: BLR Data Dive: Demystifying Metrics for Startup Success Data is the new gold in Bengaluru's startup scene. But deciphering it can feel like reading ancient scrolls! Here's your decoder ring: * Website Traffic: Understand who's visiting your
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Social proof is a powerful tool for building customer trust in your product or service. ๐ฅ Imagine a potential customer visiting your website for a new SaaS product or service. Theyโre interested but not entirely convinced itโs the right choice. ๐ก
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Glossier's Social Media-Driven Customer Acquisition: Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively. ๐ Strategy: Glossier focused on leveraging user-generated content
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