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Shiv Bharankar
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Medial • 5m
In recent years, influencers have turned from creating content to building businesses, using their massive social media followings. Take Gaurav Taneja's brand Beastlife, His success shows how influencers can quickly monetize their fanbase. However, as the Shark Tank judges pointed out, the challenge lies in sustaining long-term growth. Initially, influencers earn through product promotions, collaborations. But maintaining that momentum is difficult. As the market gets saturated, many struggle with customer retention, quality control, & scaling their businesses effectively. The Indian influencer marketing industry was worth 12 billion in 2022, with predictions reaching 3,375 crore by 2026. Still, 70% of influencer-led businesses face challenges in scaling.Influencers are not just riding their fame they are building brands. But as Shark Tank judges highlight, it’s the ability to evolve beyond the initial hype that defines whether these businesses can thrive. What’s your take on this?
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