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Naveen Kumar

Hey I am on Medialย โ€ขย 1y

๐Ÿ“ Working on an marketplace for influencers that would help brands pick influencers and track their influencer marketing campaigns. ๐Ÿ“ˆ Struggling to find the TAM for this industry. Any help on this? ๐Ÿ’กFound there are around 600 D2C brands and they generated a revenue of $4 Bn USD in 2022. There are around 25,000 influencers on Instagram in India who have 50k to 250k followers. ๐Ÿ’ฒThe revenue model I am working on is charging commissions on brands' campaign budget which same as the revenue model of influencer marketing agencies. I want some help on working out the numbers for this revenue model.

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