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Naveen Kumar

Hey I am on Medial • 1y

📝 Working on an marketplace for influencers that would help brands pick influencers and track their influencer marketing campaigns. 📈 Struggling to find the TAM for this industry. Any help on this? 💡Found there are around 600 D2C brands and they generated a revenue of $4 Bn USD in 2022. There are around 25,000 influencers on Instagram in India who have 50k to 250k followers. 💲The revenue model I am working on is charging commissions on brands' campaign budget which same as the revenue model of influencer marketing agencies. I want some help on working out the numbers for this revenue model.

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