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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

I am from Tripura, I want to start a Manufacturing Unit of Household cleaning products. Reasons Why : • There is no Local Brand in the state yet. • Profit Margins of existing Brands are lower. • A local brand can provide a valu

Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketin

Imagine you’re buying pizza for your friends, and you’re faced with these options: Small: 4 slices for ₹100 Medium: 8 slices for ₹200 Large: 12 slices for ₹260 (with extra cheese!) Now, let’s rule out the Small pizza—it’s obviously not enough for a

1. Delhi-based battery-swapping startup Battery Smart is set to raise around INR 376.3 crore (approximately $45 million) in a Series B funding round. 2. Matel, an e-mobility startup, raised $4 million in a Series A funding round. 3. InstaAstro, a s

Top News Of the Day: 1. Ghost Kitchens India has announced the acquisition of Shy Tiger brands, a cloud kitchen company based out of Ahmedabad. 2. Leading contract manufacturer Dixon Technologies (India) will acquire a majority stake in Ismartu Ind

Top 10 Crypto Influencers to Follow in January 2025 As we all know, the new year 2025 has arrived, making it the perfect time to refresh your social media feed and explore fresh voices and perspectives from creators who can inspire, educate, and ent

Top News Of the Day: 1. Fintech lending startup, Aye Finance, has raised a debt funding of INR 137 crore (around $16.6 million) from Germany-based Invest in Visions 2. Elevate Foods, a startup focused on supporting Indian farm-gate processors in ac

Top News of the Day: 1. B2B procurement marketplace ProcMart has raised $30 million in a Series B funding round led by Fundamentum and Edelweiss Discovery Fund. 2. Fintech startup BharatPe has promoted Nalin Negi to the role of chief executive. 3.