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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

Micro vs. Macro Influencers: Who Can Sell Your Jewelry Better? In jewelry marketing, influencer partnerships are powerful tools, but choosing the right type of influencer is key. Should you go with a macro influencer (large following) or a micro-inf

🚀 The Influencer Marketing Industry Needs a Fix – Join Us! Brands spend huge budgets but struggle with ROI. Influencers work hard but don’t get paid fairly. Middlemen take a huge cut, making it worse. 🔥 That’s why we built PopCatch – A Transparen

Hey folks, Just shifted to Blr last week and looking to meet some cool new people here! A bit about me: Engineer by education, marketer by profession and a builder at heart. I’m building in the agentic AI space and have launched an AI interviewe

Heard of brands like Oven Story, Behrouz Biryani, Firangi Bake, Faasos.com, Mandarin Oak, LunchBox, The GoodBowl, The Biryani Life? Do you know these multiple brands are made in the same kitchen run by Cloud Kitchen company Rebel Foods? This year

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

I am from Tripura, I want to start a Manufacturing Unit of Household cleaning products. Reasons Why : • There is no Local Brand in the state yet. • Profit Margins of existing Brands are lower. • A local brand can provide a valu

Went to Startup Mahakumbh yesterday — my first time at such an event, and it was a great experience. Initially had a bit of FOMO seeing folks building in AI, DeepTech, Agritech, Meditech & Defence. But once I explored, I realized it’s all a learning

Imagine you’re buying pizza for your friends, and you’re faced with these options: Small: 4 slices for ₹100 Medium: 8 slices for ₹200 Large: 12 slices for ₹260 (with extra cheese!) Now, let’s rule out the Small pizza—it’s obviously not enough for a

With over 21 million bikes and scooters sold every year, riders today are making more informed choices when it comes to tyres. It’s no longer just about picking whatever is available at the nearest shop. Performance, durability, and convenience now p