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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

Micro vs. Macro Influencers: Who Can Sell Your Jewelry Better? In jewelry marketing, influencer partnerships are powerful tools, but choosing the right type of influencer is key. Should you go with a macro influencer (large following) or a micro-inf

Hey folks, Just shifted to Blr last week and looking to meet some cool new people here! A bit about me: Engineer by education, marketer by profession and a builder at heart. I’m building in the agentic AI space and have launched an AI interviewe

🚀 The Influencer Marketing Industry Needs a Fix – Join Us! Brands spend huge budgets but struggle with ROI. Influencers work hard but don’t get paid fairly. Middlemen take a huge cut, making it worse. 🔥 That’s why we built PopCatch – A Transparen

Heard of brands like Oven Story, Behrouz Biryani, Firangi Bake, Faasos.com, Mandarin Oak, LunchBox, The GoodBowl, The Biryani Life? Do you know these multiple brands are made in the same kitchen run by Cloud Kitchen company Rebel Foods? This year

The Silent Revolution → Why small creators drive bigger ROI than mega-influencers For years brands chased followers. Bigger numbers meant bigger deals. But in 2025 the smartest brands know: 10K followers with trust > 1M followers with noise. Why sm

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

I am from Tripura, I want to start a Manufacturing Unit of Household cleaning products. Reasons Why : • There is no Local Brand in the state yet. • Profit Margins of existing Brands are lower. • A local brand can provide a valu

Food Pharmer Reviewing... Earbuds?! 🤔 boAt is Playing a Masterclass in Marketing. Just saw something that made me stop scrolling: Revant Himatsingka, the "Food Pharmer" known for calling out food brands, is now reviewing... boAt earbuds? At first,

The past month has been about demonstrating, rather than enlightening. I've done full-scale branding & marketing audits for pre-launch founders across the board — from travel companies to emotionally-led DTC startups. The charge was straightforward