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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

Imagine you’re buying pizza for your friends, and you’re faced with these options: Small: 4 slices for ₹100 Medium: 8 slices for ₹200 Large: 12 slices for ₹260 (with extra cheese!) Now, let’s rule out the Small pizza—it’s obviously not enough for a

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

Spoke with an ecosystem enabler about breaking into venture capital hailing from an unconventional background. They mentioned that having a $10mil exit is necessary to be considered. Interestingly, VC represents only 6-7% of the world's capital alloc

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

1. Delhi-based battery-swapping startup Battery Smart is set to raise around INR 376.3 crore (approximately $45 million) in a Series B funding round. 2. Matel, an e-mobility startup, raised $4 million in a Series A funding round. 3. InstaAstro, a s

100 Business Ideas | Low to high Investment| Indian Market. Save for later ideation. many ideas are live in the showcase. Reach out for any help in idea validation. https://medial.app/competition/february-25-startup-showcase --- Tech & SaaS Star

Top News Of the Day: 1. Fintech lending startup, Aye Finance, has raised a debt funding of INR 137 crore (around $16.6 million) from Germany-based Invest in Visions 2. Elevate Foods, a startup focused on supporting Indian farm-gate processors in ac

Top News of the Day: 1. B2B procurement marketplace ProcMart has raised $30 million in a Series B funding round led by Fundamentum and Edelweiss Discovery Fund. 2. Fintech startup BharatPe has promoted Nalin Negi to the role of chief executive. 3.