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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

As tarrif on India is lower than China, Bangaladesh, Vietnam, India's textile stocks are on rise . A big opportunity to those companies. Now just play smart ..... India's clothes are now going to be cheaper than these countries 💥

Micro vs. Macro Influencers: Who Can Sell Your Jewelry Better? In jewelry marketing, influencer partnerships are powerful tools, but choosing the right type of influencer is key. Should you go with a macro influencer (large following) or a micro-inf

How to Succeed in a Competitive Market? Are you someone who has a great idea but worried about big giants in the market? Success is still within reach. Take Namma Yatri as an example. Launched in November 2022 in Bengaluru, Namma Yatri reshaped rid

Imagine you’re buying pizza for your friends, and you’re faced with these options: Small: 4 slices for ₹100 Medium: 8 slices for ₹200 Large: 12 slices for ₹260 (with extra cheese!) Now, let’s rule out the Small pizza—it’s obviously not enough for a

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

Spoke with an ecosystem enabler about breaking into venture capital hailing from an unconventional background. They mentioned that having a $10mil exit is necessary to be considered. Interestingly, VC represents only 6-7% of the world's capital alloc

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

1. Delhi-based battery-swapping startup Battery Smart is set to raise around INR 376.3 crore (approximately $45 million) in a Series B funding round. 2. Matel, an e-mobility startup, raised $4 million in a Series A funding round. 3. InstaAstro, a s