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Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketin

1. Delhi-based battery-swapping startup Battery Smart is set to raise around INR 376.3 crore (approximately $45 million) in a Series B funding round. 2. Matel, an e-mobility startup, raised $4 million in a Series A funding round. 3. InstaAstro, a s

Top News Of the Day: 1. Ghost Kitchens India has announced the acquisition of Shy Tiger brands, a cloud kitchen company based out of Ahmedabad. 2. Leading contract manufacturer Dixon Technologies (India) will acquire a majority stake in Ismartu Ind

Top News Of the Day: 1. Fintech lending startup, Aye Finance, has raised a debt funding of INR 137 crore (around $16.6 million) from Germany-based Invest in Visions 2. Elevate Foods, a startup focused on supporting Indian farm-gate processors in ac

Top News of the Day: 1. B2B procurement marketplace ProcMart has raised $30 million in a Series B funding round led by Fundamentum and Edelweiss Discovery Fund. 2. Fintech startup BharatPe has promoted Nalin Negi to the role of chief executive. 3.

🔥 PAN 2.0: A Game-Changer for Startups and the Digital Economy 🚀 💀 The Modi government has once again demonstrated its commitment to empowering businesses and driving India’s digital transformation with the launch of the PAN 2.0 project. This ₹1,

Top News Of the Day: 1. Electronica Finance, a provider of loans to micro, small, and medium enterprises (MSME), has raised $48 million (around INR 398 cr.) in a Series B funding round. 2. SingleInterface Bags $30 Mn (around INR 249 cr.) To Offer H

Top News Of the Day: 1. Venture capital firm Prath Ventures has raised Rs 120 crore marking the second close of its INR 225 Crore round, led by SIDBI Funds and others. 2. Dermatology startup Cureskin raises Rs. 160 Cr ($20Mn) led by Healthquad 3. O

Top News Of the Day: 1. Bengaluru-based jewellery marketplace Eternz has raised $1.15 million in a pre-seed funding round led by Kae Capital. 2. Indian luggage and travel accessories startup ICON has secured $1.2 million in seed funding, led by D