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Utkarsh Gautam

Risk……What!? • 2m

The Silent Revolution → Why small creators drive bigger ROI than mega-influencers For years brands chased followers. Bigger numbers meant bigger deals. But in 2025 the smartest brands know: 10K followers with trust > 1M followers with noise. Why small creators quietly outperform mega-influencers: Authenticity beats gloss: audiences trust creators who feel like friends, not celebrities. Engagement > reach: nano and micro creators see 5–10× higher engagement. Cost efficiency: one mega-post can fund dozens of small creators, multiplying reach and diversity. Niche communities: sneakerheads, plant parents, finance nerds, small creators own spaces where influence converts. From “who’s the loudest?” to “who’s the most trusted?” From followers to interactions. From celebrity deals to community collabs. Would you bet your next campaign on one mega voice or 100 small trusted voices? #CreatorEconomy #InfluencerMarketing #MarketingROI #DigitalStrategy #MicroInfluencers #Campayn

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