🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

Mohammad Asaad Sayed

Stealth • 11d

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest companies survived tough times: 1️⃣ Prioritizing Essentials Over Luxuries During the 2008 financial crisis, Walmart leaned into its "Everyday Low Prices" strategy, reinforcing affordability. When money is tight, consumers cut luxuries but not necessities—brands that position themselves as "essential" win. 2️⃣ Shifting to Value-Based Marketing McDonald’s launched the “Dollar Menu” when customers became price-conscious. Amazon doubled down on Prime, emphasizing fast, cost-effective shopping. Instead of chasing premium customers, brands focused on maximizing affordability and convenience. 3️⃣ Investing in Advertising (While Competitors Cut Back) P&G, Coca-Cola, and Kellogg’s INCREASED their ad spend during recessions—dominating market share while competitors cut budgets. Why? Less competition for attention = cheaper ad rates + stronger brand presence. The brands that stay visible in hard times win big when recovery hits. 4️⃣ Adapting to Consumer Behavior Changes Airbnb leaned into “affordable travel” in 2008, positioning itself as a budget-friendly alternative to hotels. Netflix capitalized on stay-at-home entertainment during the 2008 crisis, leading to a massive subscriber surge. Smart brands pivot to where the demand is shifting rather than waiting for things to get better. 5️⃣ Expanding Payment Flexibility Buy Now, Pay Later (BNPL) models surged during downturns—letting customers buy without feeling the financial pinch immediately. Apple, Samsung, and other tech brands introduced financing options to maintain sales during economic slumps. Giving customers more ways to buy helps brands avoid sharp revenue drops. The brands that survive recessions don’t just "wait it out"—they ADAPT FAST, stay VISIBLE, and double down on CONSUMER NEEDS.

0 replies11 likes

Recommendations from Medial

Shubham Khandelwal

Stealth • 7m

RECESSION WARNING: US Leading Economic Index® (LEI) is down 14.7% from this economic cycle peak. In the last 65 years, such a drop happened only during recessions. Index takes into account, US labor market data, manufacturing sector data, building

8 replies9 likes

Anonymous

Stealth • 9m

What are the better educational option for final year BTECH students who wants to get more value in their CV and avoid gaps during this recessions? MBA, MTECH or these new startup funded college education like messa?

3 replies6 likes

Sanchit Hajela
•

Atlan • 10m

🧵 Let’s pen down some of the most interesting machine coding questions(Frontend) asked during an interview!?

6 replies12 likes

Rohan Saha

Stealth • 19d

Looking at the current inflation data, it seems that the RBI might consider a rate cut, and the expectation is the same as India's economic growth has slowed down

4 replies3 likes

Deepasnhu Chail

Stealth • 8m

Out-of-the-Box Hustle - Clever Tricks Startups Used to Beat the Odds and Make It Big Airbnb In 2008,during the financial crisis, Airbnb was struggling to raise funds. The founders got creative and started selling novelty cereal boxes called "Obama

0 replies3 likes

Ronak Patel

Stealth • 2m

What is Sales according to Raj Shamani? It's PEU 🔫 P - Preparation Prepare yourself with the product/service, get all the details of your products and know how your customers can use it in the best possible way. make them realize the worth

5 replies10 likes

Giggity

Stealth • 7m

I bought vedanta and jio financial services but I didn't buy tata power now I'm regretting it hope stock goes down in the future

5 replies5 likes

Anonymous

Stealth • 5m

Recently I saw that some were mixing two tea/coffee brands to get the perfect taste. Are there any brands who mix it themselves as per the customers preference and pack in a container and sell? Or is this a untapped market?

9 replies12 likes

Aravind Saji
•

IIITKottayam • 7d

SENSEX Reality Check: Is This the Buying Opportunity? Just dropped - SENSEX valuation hits its LOWEST in 30 months. Current stats: - Trading at 21.9x P/E multiple - Lowest since June 2022 - Down from its high of 24.75x (September 2024) In simple t

4 replies7 likes

Anonymous

Stealth • 7m

There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans

1 replies8 likes