Out-of-the-Box Hustle - Clever Tricks Startups Used to Beat the Odds and Make It Big Airbnb In 2008,during the financial crisis, Airbnb was struggling to raise funds. The founders got creative and started selling novelty cereal boxes called "Obama O's" and "Cap'n McCain's" to make ends meet. This allowed them to stay afloat until they could secure funding. Airbnb is now one of the largest accommodation platforms in the world.
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