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Idearcadeย โขย 8m
Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differentiate themselves, build trust, and enhance their market presence. Journalism extends beyond news and entertainmentโit shapes brand identities. Take Zomato, for example. Media coverage on its bold marketing, IPO success, and expansion built trust and industry leadership. Similarly, Nikeโs โJust Do Itโ campaign gained traction not just through ads but through media narratives on its athlete collaborations and social impact. When brands harness storytelling effectively, they transcend businessโthey become movements, influencing culture and consumer trust on a much deeper level.. #BusinessStorytelling #BrandGrowth #JournalismForBusiness #PRStrategy
My mind to me a king...ย โขย 9m
Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" โ Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" โ Focuses on fitness influencers (e.g., CrossFi
See MoreDirector & CEO @ Exc...ย โขย 2m
Discover the 5 brand storytelling secrets most experts wonโt share! ๐ Beyond buzzwords and frameworks, real brand impact comes from mastering whatโs rarely taught: stories live outside your brand, weak touchpoints speak loudest, clarity beats creati
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๐ Differentiating Between Personal Branding and Business Branding One thing we don't talk about enough is that: People aren't really buying a logo. They're buying a brand they trust. ๐ That's your Personal Brand. Your personal brand is your sto
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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi
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