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Sreeja Ghosh Sur Media Consultant
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Idearcade • 8d

Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differentiate themselves, build trust, and enhance their market presence. Journalism extends beyond news and entertainment—it shapes brand identities. Take Zomato, for example. Media coverage on its bold marketing, IPO success, and expansion built trust and industry leadership. Similarly, Nike’s ‘Just Do It’ campaign gained traction not just through ads but through media narratives on its athlete collaborations and social impact. When brands harness storytelling effectively, they transcend business—they become movements, influencing culture and consumer trust on a much deeper level.. #BusinessStorytelling #BrandGrowth #JournalismForBusiness #PRStrategy

0 replies3 likes

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Aura
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Upwork • 4m

The Power of Storytelling: A Deep Dive Storytelling has been a cornerstone of human communication since the dawn of civilization. Whether around a campfire or through digital platforms today, stories connect us, teach us, and inspire action. Here ar

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Mohammad Asaad Sayed

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Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

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Miten Solanki

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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

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Vikas Acharya

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The Art of Storytelling in Marketing Storytelling is an ancient art form that has found a modern home in marketing. Here’s why it's so effective: Emotional Connection: Stories evoke emotions, creating a bond between the brand and the consumer. For

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Sahil Shaikh

Stealth • 10m

Trust in Brands vs. Specialization: - In India, a successful brand crossing into new markets carries our trust. • We buy into their legacy, not just products. - In the US, it’s about niche expertise. • Tesla is trusted for EVs, but a Tesla phone

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Aromal SP

Stealth • 6m

Looking for startups and brands for collaboration in my Malayalam business podcast. If you want to promote your brand in Kerala My podcast will the your channel to it

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Anonymous

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India has faced issues in creating a top mobile brand because we lack strong R&D and our brands aren’t seen as premium like Apple or Samsung. We also struggle with supply chains and don’t produce at the same scale, making our phones more expensive an

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Vikram Kumar

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🚀 Introducing Netperks: Your Partner in Digital Success! 🚀 Hey everyone! I'm Vikram Gupta, the CEO of Netperks, and I'm thrilled to share what we've been up to. At Netperks, we're passionate about helping brands elevate their digital presence and

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Vedant SD

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Day 22: The Power of Storytelling for Bangalore Entrepreneurs Content: In Bangalore's vibrant startup scene, captivating storytelling can be a game-changer. Here's why: * Connects with Investors: A compelling story breathes life into your busines

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