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Sreeja Ghosh Sur Media Consultant
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Idearcade • 1m

Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differentiate themselves, build trust, and enhance their market presence. Journalism extends beyond news and entertainment—it shapes brand identities. Take Zomato, for example. Media coverage on its bold marketing, IPO success, and expansion built trust and industry leadership. Similarly, Nike’s ‘Just Do It’ campaign gained traction not just through ads but through media narratives on its athlete collaborations and social impact. When brands harness storytelling effectively, they transcend business—they become movements, influencing culture and consumer trust on a much deeper level.. #BusinessStorytelling #BrandGrowth #JournalismForBusiness #PRStrategy

0 replies4 likes

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