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Idearcade • 4m
Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differentiate themselves, build trust, and enhance their market presence. Journalism extends beyond news and entertainment—it shapes brand identities. Take Zomato, for example. Media coverage on its bold marketing, IPO success, and expansion built trust and industry leadership. Similarly, Nike’s ‘Just Do It’ campaign gained traction not just through ads but through media narratives on its athlete collaborations and social impact. When brands harness storytelling effectively, they transcend business—they become movements, influencing culture and consumer trust on a much deeper level.. #BusinessStorytelling #BrandGrowth #JournalismForBusiness #PRStrategy
My mind to me a king... • 5m
Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi
See MoreHey I am on Medial • 1y
Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi
See MoreBuilding WelBe| Entr... • 5m
The Art of Storytelling in Marketing Storytelling is an ancient art form that has found a modern home in marketing. Here’s why it's so effective: Emotional Connection: Stories evoke emotions, creating a bond between the brand and the consumer. For
See MoreFounder at Stockware • 10m
🚀 Introducing Netperks: Your Partner in Digital Success! 🚀 Hey everyone! I'm Vikram Gupta, the CEO of Netperks, and I'm thrilled to share what we've been up to. At Netperks, we're passionate about helping brands elevate their digital presence and
See MoreSahil Sutra | YouTub... • 1y
Trust in Brands vs. Specialization: - In India, a successful brand crossing into new markets carries our trust. • We buy into their legacy, not just products. - In the US, it’s about niche expertise. • Tesla is trusted for EVs, but a Tesla phone
See MoreHey I am on Medial • 10m
India has faced issues in creating a top mobile brand because we lack strong R&D and our brands aren’t seen as premium like Apple or Samsung. We also struggle with supply chains and don’t produce at the same scale, making our phones more expensive an
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