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Mohammad Asaad Sayed
My mind to me a king... • 4m
Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFit athletes). -Indian Brands: Local heroes dominate (e.g., Virat Kohli for Puma India). 2. Celebrity Fit : -Nike: Global stars = universal appeal. -Reebok: Niche fitness focus = targeted engagement. -Indian Brands: Regional/local celebs = cultural relevance. 3. ROI & Impact : -Nike: High brand recall + aspirational value. -Reebok: Strong in fitness communities but limited mainstream reach. -Indian Brands: Cost-effective endorsements drive trust but lack global scalability. 4. Execution : -Nike: Storytelling + emotional connection. -Reebok: Functional, performance-driven campaigns. -Indian Brands: Reliance on celebrity image over brand narrative. 5. Verdict: -Nike = Aspirational dominance. -Reebok = Niche excellence. -Indian Brands = Cultural resonance but need better storytelling. 6. Normie Error: Thinking celebrity = success without strategy. 7. Your Move: Audit your brand’s goals. Choose endorsers who align, not just shine.
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