Prev- Founder & CEO ...ย โขย 1y
Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and Puma's revenue more than doubled in comparison to the financial year 2019. Puma has the highest overall sales compared to its competitors Nike, Adidas, and Reebok. Even tho Puma had a mediocre brand compared to its competitors, it managed to be the leader of the market because it truly knew how to build for India Let me explain, Puma was positioned as a shoe brand for middle-class, lower-middle-class Indian's Their price range was starting from 1,500 and going up to 3,000 but still, why would someone want to buy a non-aspirational brand? That's when Puma hired Virat Kohli as their brand ambassador from 2017 to 2024, they leveraged Kohli's image and his growing success, to position Puma as a must-have shoes
Hey I am on Medialย โขย 11m
I want to startup a clothing business where I provide lower price but High quality material of fabrics because many big brand just focus on High class society, I want to target lower class and middle also. I want to build brand of middle and lower cl
See MoreHey I am on Medialย โขย 10m
According to my ground food industry analysis Indian people's still feels insecure while visiting cafes because they think cafe's are only for high class peoples . What's your point of view ? Our 70% Indian population belongs to lower middle class
See MoreMy mind to me a king...ย โขย 5m
Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" โ Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" โ Focuses on fitness influencers (e.g., CrossFi
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