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Aarihant Aaryan

Prev- Founder & CEO ... • 1y

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and Puma's revenue more than doubled in comparison to the financial year 2019. Puma has the highest overall sales compared to its competitors Nike, Adidas, and Reebok. Even tho Puma had a mediocre brand compared to its competitors, it managed to be the leader of the market because it truly knew how to build for India Let me explain, Puma was positioned as a shoe brand for middle-class, lower-middle-class Indian's Their price range was starting from 1,500 and going up to 3,000 but still, why would someone want to buy a non-aspirational brand? That's when Puma hired Virat Kohli as their brand ambassador from 2017 to 2024, they leveraged Kohli's image and his growing success, to position Puma as a must-have shoes

2 Replies

Replies (2)

Adarsh

Hey I am on Medial • 11m

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Anonymous 1

Hey I am on Medial • 1y

I think their country head left and started a startup with huge funding and even acquire the Lotto brand in India. It'll be interesting to see if Puma continues without the top leadership.

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Is there any person related to Shoe 👟 business. (ANYHOW), Doesn't matter runs a shop or have a shoe brand. ???

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Anonymous

Hey I am on Medial • 11m

I want to startup a clothing business where I provide lower price but High quality material of fabrics because many big brand just focus on High class society, I want to target lower class and middle also. I want to build brand of middle and lower cl

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Mr Bikash Patel

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What is your unique value proposition compared to your competitors?

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Ujjwal Rawat

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any one want to start there shoe brand ? or already running buisness?

Dave walt

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How can this solar cell industry boom even among the middle class family. What are it's pros and cons at the moment to be used by middle class

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Anonymous

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Piyu

....... • 2m

After withdrawing his capital from a reputed brand-Puma,Virat Kohli has now decided to invest his money in Agilitas!😱

. • 8m

Should Kr$na should start shoes/sneakers brand? or Fashion brand in clothing.....cause his dressing sense is awesome.......or Spectacles or sunglasses....for high networth individuals and higher premium middle class.... #krsna

4 Replies

Mohammad Asaad Sayed

My mind to me a king... • 5m

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi