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Aarihant Aaryan

Stealth • 5m

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and Puma's revenue more than doubled in comparison to the financial year 2019. Puma has the highest overall sales compared to its competitors Nike, Adidas, and Reebok. Even tho Puma had a mediocre brand compared to its competitors, it managed to be the leader of the market because it truly knew how to build for India Let me explain, Puma was positioned as a shoe brand for middle-class, lower-middle-class Indian's Their price range was starting from 1,500 and going up to 3,000 but still, why would someone want to buy a non-aspirational brand? That's when Puma hired Virat Kohli as their brand ambassador from 2017 to 2024, they leveraged Kohli's image and his growing success, to position Puma as a must-have shoes

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