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The demand for badminton is rising in India. Pvma ohh! sorry Puma collaborated with PV sindhu and changed their branding on billboard and a few stores, in order to grab a huge market share in badminton space.

What’s the Story Behind PUMA Becoming PVMA? Have you noticed the buzz around a PUMA store rebranding itself as "PVMA"? It’s an interesting twist that has us all wondering—what’s the reason behind this change? Could it be a creative marketing move,

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and

The startup backed by cricketer KL Rahul will use the funds to enhance product innovation and expand its brand presence. Founded in 2018 by Pallav Bihani, the brand sells fitness accessories, core sports equipment and workout apparel.

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

Hindustan Motors is making a Comeback !! In 1957, Hindustan Motors began producing the Hindustan Ambassador it became an iconic car in India, widely used by government officials.It was known for its robustness, spacious interior, and suitability fo

NPCI, the name behind UPI & RuPay, plans to take its brand recognition to new heights in 2025! 🚀 Key updates: 📍 Big push for rural UPI adoption with Pankaj Tripathi as ambassador 💳 RuPay gears up to challenge global giants 📺 IPL sponsorship & di

Top News of the Day: 1. Spend management startup Dice raises $5 million from Dallas Venture Capital India Fund 2. NPCI International Payments has partnered with Network International to expand the adoption of Unified Payments Interface (UPI) in the

If shoes clothes etc can have their own brand store, why are daily consumables always sold in a super market format competing with each other and the store owned brands? How about building a brand that sells all necessary daily consumables under its

Few days ago i posted asking if onboarding celebrity in your startup as co-founder would be benificial or not? Well here you go! (Another one) Bengaluru-based filter coffee and snacks brand VS Mani & Co. has roped in music composer Anirudh Ravichan