Back
Vivek Joshi
Director & CEO @ Exc... • 2d
Brand ≠ Revenue | Revenue ≠ Brand Nike didn’t become Nike because it sold shoes. It became Nike because it created meaning. But here’s the trap: building a brand doesn’t guarantee revenue—and having revenue doesn’t mean you have a brand. 📊 According to McKinsey, 71% of consumers prefer to buy from brands they recognize—but recognition alone doesn’t drive repeat purchase. 📈 A Shopify study found 41% of first-time ecommerce brands hit $1M in revenue without any real brand presence—driven by paid media arbitrage and impulse purchasing. Most plateau or vanish within 18 months. The distinction? ✅ Revenue = conversion ✅ Brand = connection Revenue can spike through short-term tactics (discounts, virality, PPC). Brand sustains through story, trust, and emotion. 🧠 Harvard professor Gerald Zaltman found 95% of purchase decisions are subconscious. Brands that win embed themselves in those unconscious cues—beyond price or features. So yes, sell—but also mean something to your customers.
More like this
Recommendations from Medial
Download the medial app to read full posts, comements and news.