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Vivek Joshi

Director & CEO @ Exc... • 1m

Brand ≠ Revenue | Revenue ≠ Brand Nike didn’t become Nike because it sold shoes. It became Nike because it created meaning. But here’s the trap: building a brand doesn’t guarantee revenue—and having revenue doesn’t mean you have a brand. 📊 According to McKinsey, 71% of consumers prefer to buy from brands they recognize—but recognition alone doesn’t drive repeat purchase. 📈 A Shopify study found 41% of first-time ecommerce brands hit $1M in revenue without any real brand presence—driven by paid media arbitrage and impulse purchasing. Most plateau or vanish within 18 months. The distinction? ✅ Revenue = conversion ✅ Brand = connection Revenue can spike through short-term tactics (discounts, virality, PPC). Brand sustains through story, trust, and emotion. 🧠 Harvard professor Gerald Zaltman found 95% of purchase decisions are subconscious. Brands that win embed themselves in those unconscious cues—beyond price or features. So yes, sell—but also mean something to your customers.

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Mohammad Asaad Sayed

My mind to me a king... • 5m

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

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Umbrella Marketing: The Strategy Behind Dominating Multiple Markets Most brands don’t survive on a single product. They expand, evolve, and own categories. That’s where umbrella marketing comes in. What is Umbrella Marketing? It’s a strategy where

1 Reply

SUNIL JOSHI

Retail business • 6m

Hi we have running retail shops of premium brands at five locations in punjab. we need funds for our business . Currently we have retail.shops of nike Mbo at ludhiana,Patiala , mohali and one brand at bathinda.We got loan from icici bank but it was v

4 Replies

Al Ameen

Technology Innovator • 11m

*NIKE'S BIGGEST SLIP-UP: SPORTS GIANT TUMBLES* In a shocking turn of events, Nike, the world's leading sports brand, has reported a massive decline in sales and profits. The company's latest earnings show a 15% drop in sales, with revenue falling sh

Aarihant Aaryan

Prev- Founder & CEO ... • 1y

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and

2 Replies

Tejasveer singh

I’m Tejasveer Singh,... • 3m

I’m Tejasveer Singh, Founder of DigiMarkitoz, a leading digital marketing company dedicated to helping brands grow online. We provide 360° digital marketing solutions to enhance brand visibility, generate leads, and maximize ROI. Our Services: ✅ W

Ashwin

Early Stage Founder ... • 15d

Still in Outreach. Still in Build Mode. Still Showing Up. With Social Struct, I’m learning that building an influencer marketing agency isn’t about going viral — it’s about being consistent. Right now, I’m: ✅ Reaching out to 10+ brands a day ✅ Gett

Naveen Kumar

Hey I am on Medial • 1y

📝 Working on an marketplace for influencers that would help brands pick influencers and track their influencer marketing campaigns. 📈 Struggling to find the TAM for this industry. Any help on this? 💡Found there are around 600 D2C brands and they

Shiv Bharankar
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Medial • 6m

Exceptions to struggling celebrity brands: Kay Beauty (Katrina Kaif): 62% expected growth rate, currently Third most searched brand on Nykaa. HRX (Hrithik Roshan): Crossed ₹1,000 crore revenue with 5x growth. Ed-a-Mamma (Alia Bhatt): 4x revenue in

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