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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands with employees and customers in India succeed with foreign names? According to research published in the Journal of Product & Brand Management, foreign brand names evoke a sense of trust and premium quality among Indian consumers. Having a foreign brand name allows a brand not to be exclusive to India. Brands know very well that Indian consumers are ready to pay a premium for a foreign brand compared to an Indian one. So, they use many tactics, such as acquiring rights to sell in particular regions or buying out brands that started many years ago but weren’t performing well. This way, they can have names like “since 1889,” which builds trust among customers. It's fascinating how a name can influence our perception and choices!
Hey I am on Medial • 5m
Hi. When We explore the Chocolate brands in India. Majorly the dominance is of the Foreign brands. when i deep downed to find the indian brand which is popular The brands which i assumed to be indian where also from foreign. This is such a big Mark
See More🚀Building Wheeloy |... • 3m
The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se
See MoreCHAIRMAN - BITEX IND... • 1y
As we all know that Indian customer are emotional and patriotic and that's the biggest reason of patanjali success they played with you in the name of 100% ayurvedic and build 5.43 billion dollars company by using same foreign made ingredients. They
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From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst
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