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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Investing Abroad? Trump’s Post on Elon Musk Has a Lesson for You Donald Trump recently claimed that without U.S. subsidies, Elon Musk would "head back home to South Africa." Whether or not you agree, the post offers valuable lessons for global inve

What's the Benefits of Trademark Registration! Registering a trademark in IP India and under the World Intellectual Property Organization (WIPO) framework provides several important advantages for businesses and startups. Under the WIPO system and

India’s Strategic Strike Isn’t Just a Military Response — It’s a Masterclass in Global Brand Positioning. Here’s how ⬇️ In marketing, positioning is how you shape perception, not by what you say, but by what you do when tested. When a brand is pro

Unlocking India’s Tourism Potential: What’s Holding Us Back? In early 2024, India attracted 48 lakh foreign tourists, while Hong Kong—2,000 times smaller—welcomed three times more. This disparity is baffling, as India ranks 7th among the world’s mos

Why India Is not Making Games Like China or America Everyone talks about how gaming is blowing up around the world the industry is already over 200 billion dollars and titles like Call of Duty, Fortnite, PUBG or Genshin Impact are household names. M