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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

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Anonymous

Anonymous 1

Stealth • 6m

Names play a crucial role in consumer perception. A foreign-sounding name can evoke a sense of heritage and reliability, which can be powerful in markets like India. I mean look at hanooman, shitty product but every Indian will defend it.

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