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How to Market Your Business on a Budget • Utilize social media platforms effectively • Offer valuable content that engages your audience • Partner with influencers or other brands for cross-promotion • Use email marketing to keep customers inform

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

“Branded by the Machine: How Algorithms Are Redefining Brand Identity” Algorithmic branding is the shaping of brand identity through the logic of algorithms, not just logos or taglines. In today’s digital world, what the algorithm shows becomes your

“Branded by the Machine: How Algorithms Are Redefining Brand Identity” Algorithmic branding is the shaping of brand identity through the logic of algorithms, not just logos or taglines. In today’s digital world, what the algorithm shows becomes your

Not a lot of aspirational driven brands have not emerged in the manufacturing space especially in the last decade because most manufacturers are operating in the interior parts of the country, following traditional business models focused on selling

I monitored the Medial app until August and found that no one engages in mature conversations. How can Medial claim to provide a platform for discussions with top business mindset in India?

🤵 Business Development Idea Tips Identify a niche market that is currently underserved or overlooked. Develop a unique selling proposition that sets your business apart from competitors. ⚒ Build strong relationships with potential clients and partn

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

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