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Only Buziness

Business enthusiasti... • 2m

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when a strong brand, celebrity endorsement, or one great product makes everything else seem better. For instance, Apple’s sleek product design creates a halo that makes customers assume all their offerings are innovative and high-quality. A charismatic CEO can elevate the company’s public image. Similarly, packaging, branding, or a well-designed website can influence how trustworthy a business appears. The Halo Effect shows how first impressions shape perceptions—and purchasing decisions. Follow for more Only buziness

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