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“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Key Takeaways from Skoda's Marketing : "Value-for-Money Premium Brand" 1. Localise your offerings – Tailor products and services to meet the unique name and preferences of regional markets. 2. Leverage digital innovation – Adopt AR/VR and online bo

Local Shop Owner losing customer due to quick commerce platforms like Zepto,Blinkit etc.Lack of digital skills in Kirana shopowner to manage online order.Here is solution for them called Kirana Prime Kirana Prime connects local stores to customers

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

Maximizing Customer Value! 🚀 An Expansion Moat allows companies to upsell and cross-sell seamlessly, increasing customer lifetime value. Zoom offers enterprise solutions, Amazon expands through Prime and Alexa while Salesforce strengthens client rel

🛒 Understanding Customer Needs: Gains, Pains & Risks A customer profile includes three key elements: ✅ Gains – The benefits customers seek from a product. ⚠️ Pains – The discomforts they want to eliminate. 🔍 Risks – The uncertainties they try to

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Big news for India’s startup ecosystem! Prime Venture Partners has raised $100 million in its latest fund to back early-stage startups across deeptech, AI, and global SaaS. With initial investments ranging from $2-4 million (scaling up to $12M), th

𝐏𝐚𝐫𝐚𝐝𝐨𝐱 𝐨𝐟 𝐜𝐡𝐨𝐢𝐜𝐞𝐬=𝐋𝐨𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 Imagine you want to order food or watch a movie in a platform you like. Once you open to surf through what is available you are bombarded with too many options. You spend