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“Cross-Modal Priming in Marketing: How Multi-Sensory Cues Shape Brand Perception” Cross-Modal Priming is a neuromarketing strategy where stimulation in one sensory channel—like sound, texture, or scent—influences perception in another, such as sight

“Cross-Modal Priming: How Multi-Sensory Cues Subconsciously Drive Buyer Perception” Cross-Modal Priming is a technique where one sense subtly influences another, shaping perception and behavior in marketing. For example, a soft background melody in

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

PSYCHOLOGICAL MARKETING TECHNIQUE - 5/10 🪩Priming Effect Priming is like planting little invisible suggestions in your brain that make you act a certain way without realizing it. It’s a sneaky trick, but in a fun way! Imagine you walk into a f

Key Takeaways from Skoda's Marketing : "Value-for-Money Premium Brand" 1. Localise your offerings – Tailor products and services to meet the unique name and preferences of regional markets. 2. Leverage digital innovation – Adopt AR/VR and online bo

Big news for India’s startup ecosystem! Prime Venture Partners has raised $100 million in its latest fund to back early-stage startups across deeptech, AI, and global SaaS. With initial investments ranging from $2-4 million (scaling up to $12M), th

Ambani vs Mittal: Reliance Joins the Race for Haier India Stake as Chinese Giant Seeks Local Partner With Haier looking to localize operations, Mukesh Ambani’s Reliance Industries and Sunil Mittal’s Bharti Group emerge as top contenders, setting the

Problem- 60% of the carts on e-commerce websites are abandoned in tier 2 cities due to longer delivery times. Solution- Become Amazon prime/meesho for tier 2 cities by opening a warehouse in major tier 2 cities and give faster deliveries. Products