โSetting the Stage: How Priming Subconsciously Influences Customer Choicesโ Priming is a psychological effect where exposure to certain stimuli influences a personโs response to future informationโoften subconsciously. In business, priming is used to steer customer perception and behavior. For example, a luxury brand might use elegant fonts, soothing music, and premium visuals to โprimeโ customers to associate the product with sophistication and quality. E-commerce sites use words like โexclusive,โ โelite,โ or โtop-ratedโ to create a premium feel before showing products. Even scent and color choices in retail stores can prime shoppers to spend more. By setting the mental stage early, businesses can subtly shape buying decisions. From Only Buziness
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