🛒 Understanding Customer Needs: Gains, Pains & Risks A customer profile includes three key elements: ✅ Gains – The benefits customers seek from a product. ⚠️ Pains – The discomforts they want to eliminate. 🔍 Risks – The uncertainties they try to minimize. 🎯 Together, these factors help businesses understand what customers truly want, what they want to avoid and what influences their buying decisions!
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