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Anonymous

Anonymous

Hey I am on Medialย โ€ขย 2m

Steve Jobs' thoughts on Market Research Some people say, โ€œGive the customers what they want.โ€ But thatโ€™s not my approach. Our job is to figure out what theyโ€™re going to want before they do. Henry Ford once said, โ€œIf Iโ€™d asked customers what they wanted, they would have told me, โ€˜A faster horse!'" People donโ€™t know what they want until you show it to them. Thatโ€™s why I never rely on market research. Our task is to read things that are not yet on the page.

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