Steve Jobs' thoughts on Market Research Some people say, โGive the customers what they want.โ But thatโs not my approach. Our job is to figure out what theyโre going to want before they do. Henry Ford once said, โIf Iโd asked customers what they wanted, they would have told me, โA faster horse!'" People donโt know what they want until you show it to them. Thatโs why I never rely on market research. Our task is to read things that are not yet on the page.
Download the medial app to read full posts, comements and news.