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Sajin

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Foundation • 5m

Winning strategies: Products and Markets are created with gaps that exist in people's mind: 1. PRODUCT DIFFERENTIATION: A Classic example - Ford vs GM. Ford manufactured Model T cars in black because it was easy to paint. When mass producer Henry Ford said: "Any color as long as it is black", GM realised there was a color gap existing in the market, and cleverly produced colorful cars. The product won people's heart and there was a new demand in the market 2. MARKET SHARE: After invention of bulb, American movie industry forcefully fell into hands of Business magnate Thomas Alva Edison's dominance where they were asked to use his projector, and play only in theatres which he owned. 4 movie studios (Paramount Pictures, Universal, Warner Bros. & FOX), secretly started shooting creative movies far away in the East in a remote place called Hollywood, far away from his jurisdiction, forming Hollywood movies of what we know today. The move away from existing market was a game changer

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