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Gautam Ambani

Stealth • 7m

Aaj Ki Raat, Dhandhe Ki Baat Value Proposition (Part-1): Let's understand this by a famous dialogue of a girlfriend when she caught you, "Usme to esa kya he, jo mere me nahi he...". now, let's reverse it to understand the value proposition, "Mere me esa kya he, jo usme ni he..." means, What you bring to the table. What pain your product or service address? What your consumers will gain by the service or product? You should understand, what gains are being created or what pains are being relieved. This will help you to identify the buyers for your product or service and make changes to them to attract more buyers. So, it'll tell you which customers to focus on & which customers not to focus on, and how a you should alter your product or service to better match the customer's gains and pains. Continue.... See first comment.

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